Why Contractors Should Stay Active on Social Media
Social media can help your business grow and create brand loyalty by acting as a past, current, and future project showcase and communication tool. Social media platforms are also a great tool to understand your customer base better.
There are many different social media platforms out there, and before you get started, you should research them to see which one will suit your business needs and objectives.
Easy way to connect and share pictures, videos, reviews and more with people that follow/like your business. You can respond to questions, comments, and other customer service questions through messenger to make it easier for potential clients to access more information.
It's a picture and video-based platform where you can upload multiple pictures and videos to one post where followers can enjoy, comment, like, and share with other accounts. Instagram also has a 24-hour story feature where you can highlight these on your profile, or they can disappear. It's a great way to share quick job updates or interact with your followers by asking them questions.
LinkedIn allows you to post status updates, links, pictures, videos, job postings and connect with other businesses and people online. It's a more professional-based setting for people looking to connect with fellow professionals and others in their industry.
Houzz is where homeowners go to find contractors that specialize in what they are looking to renovate. Contractors can create lookbooks about past projects to show homeowners their workmanship. Customers can also review each contractor to let other homeowners know their thoughts.
To start with your research, ask yourself who your target market is? Where would they most likely spend their time? If you're still unsure, you can always start by creating a Facebook/Instagram business page and account. As you begin posting and gaining more followers over time, you will notice more insights into the people liking your page.
Now, why is social media a great marketing tool?
- Brand awareness
- Brand loyalty
With social media, you're able to reach new customers within your area. You can achieve this by organic posts, which are regular (free) posts that you make on your page, and your followers will see this. You can also create paid advertising posts that allows you to customize your advertisement, who will see it, when and for how long. Both of these strategies allow you to interact with new potential customers.
Creating and using hashtags on Instagram is another way to access different accounts. Your posts can end up on the explore page and be discovered by people looking to complete home renovations in your area.
As you are starting to gain followers, you may get more leads or past clients following you and interacting with your content. To help keep your loyal followers, you can interact with them and treat them with respect, not like they're just a number. Also, provide your followers with updates regularly by posting current project pictures, home improvement tips, videos and other content. If people don't see companies posting regularly, they could potentially unfollow the account.
Did you know social media is a great way to keep up to date on what your competitors are doing in the area? Ultimately, this can help you keep informed on new products, home improvement techniques and stay updated on the market in your service area. You could also peek at their social media to see what's working for them. What are they posting and using as hashtags? You don't have to completely re-invent the wheel when it comes to social media. What works for them may work for you.
Use social media to your advantage and act as if it's a portfolio of your work. Post before, after, and progress pictures to give your followers a glimpse of what your work looks like and why they should choose you for their next renovation project. You don't have to be a professional photographer to capture beautiful pictures. If you're looking for that breathtaking shot, make sure construction materials and equipment are out of the way before you take pictures. It provides a more impactful image to homeowners and gets them thinking about their exterior.
Always be on the lookout for better ideas and new equipment by searching hashtags or checking out the explore page on Instagram. As mentioned above, see what tools or products your competition is using. Would anything benefit your upcoming projects and make your work more efficient?
You can always try new things and make mental notes of what works and what doesn't work for the future.
Have you had a chance to check out our social media accounts yet?